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[Chinese shoes Network - brand observation] August 7 afternoon, called "Asian night" Liu Xiang in the men's 110 meters hurdles preliminaries due to accidental fall, missed the cut in the news caused strong concern microblogging users, a large number users express regret and respect through microblogging. Behind this top by enormous pressure not only Liu Xiang, as well as its endorsement of the enterprise. Is passively waiting for the huge losses again fall accident may result trapeze come again, or take the decisive shot of crisis public relations, it is a key test of maturity of enterprises in brand building
cheap jordans for sale mens development on the road. This Nike classic public relations crisis. From Nike to domestic construction machinery industry, I think, in the face of crisis, engineering machinery enterprises can like Nike as perfect public relations?
In the fierce competition in the market tide, a company in the arena as "night" in general, there are homeopathic, also adversity, there are brilliant, inevitably fall, the real competition, not just test you on the battlefield How brave, more often also test how you buck the trend? bury the hatchet, to turn things around.
Look how Nike bury the hatchet
As we all know, early i
Cheap air jordan 12 ovo n the 2008 Beijing Olympic Games, Liu Xiang had to retire because of injury, according to media estimate, Liu Xiang, the 2008 accident retire allow sponsors market losses of 30 billion yuan.
Unfortunately, however, has not been out of the race trapeze businesses ruthless abandon, on the contrary, it became a good opportunity for all business competition crisis public relations capacity. Many companies have signed to play emotional card, Liu Xiang's position to understand the situation and will continue to work with Liu Xiang. Nike is the first time advertised word: "love the game, love spell on all pride, lo
cheap jordan shoes for men ve it win another one back, love to give up everything; love glory, love frustration love sports, even if it breaks your heart." By Emotional Raiders prominent national hero image, and thus dilute the track performance, avoid business risks.
2012-year history of the picture was repeated, with the face of "night" falls again, in its endorsement of all the brands I do not know what to do, when the indecisive, the Nike again quick to react, expressing greetings to the trapeze, indicated The firm's future and "one of China's greatest athletes" to continue to cooperate.
Some would say that Nike is silly it? Les
Cheap air jordans for sale son, do not yet tasted enough of it? Why would consistently "follow" Liu Xiang, in fact, this is a wise move, Nike, in the face of crisis bring trapeze Nike reflects the loyalty and justice, the use of people on the trapeze charisma of admiration, shape their own good brand image. Some people say, "This Nike public relations, and Liu Xiang as if one spokesmen" person sword. "The long-term PR strategy and a complete public relations plans and rapid response mechanism, multi-channel marketing reach, are worthy of Chinese enterprises to learn."
Faced with the crisis of construction machinery industry can reprod
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As previously said, in the fierce market competition, we do not just try to run, but also to think about how to stand up after the fall, in order to run faster and farther. From the recently ignited "Komatsu quality gate" to the "Three Ones layoffs door" to "door in the UN General Assembly single question" How Not to mention the fact that, on these three from the "gate" incident of view, which worry Perhaps only this giant three taste deepest feelings.
Of course, for a company in the long course of development, will inevitably encounter various obstacles, like a person, like in
cheap jordans online the growth process, we will encounter setbacks and difficulties. The face of doubts and criticism, we escape, hide, or brave, can be the perfect public relations crisis is a test of a corporate brand image-building measure to rise to a higher level.
I think escape Ye Hao, hidden worth mentioning, that can brave face like Nike, soldiers to the breakwater to soil cover, sincere face better reflect a company's attitude and responsibility. Engaged in construction machinery industry as a media worker, we wish our engineering machinery enterprises in the future path of development can go more stable, faster, bette
cheap jordans for sale r, more courageous in the face of adversity, to better reflect our responsibility ! and served as the face of the crisis, construction machinery enterprises can do it "Nike public relations" (Chinese shoes Network - the most authoritative and most professional shoe Information Centre)? , Air Jordan 6 Retro GS " Sport Fuchsia "disguised by the black and white bicolor collision", the classic Oreo Oreo is reproduced, which adds a new boutique to the size of the GS female.well-known sports brand NIKE and recently released an innovative shoes Nike Free Powerlines + NRG, so the frequency of the release of new pr
cheap foamposites oducts, which is what Nike 40 year anniversary with the relevant. This pair of Nike Free Powerlines + NRG seats golden coat both sides of the Swoosh are blue, red color, which is the American flag color, but also a little taste of the Olympic Games. In addition to the shoe body is very thin, breathable Mesh upper Hyperfuse technology is the integration of all reflects the design concept of Nike Barefoot Training. Like it can now be purchased through the well-known shoe store mita-sneakers. & Nbsp;
single product info: Name: Nike Free Powerlines + NRG Price: 11,550 yen buy Address: mita-sneaker
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& nbsp;classic black and white color can always make shoes easily become popular, and the latest exposure of this pair of Adidas, UltraBOOST, Uncaged or the same. It appears from the first out of the official pictures, black and white two colors in the Primeknit shoes on socks weaving a unique texture, collar, lace and heel support in the black echo, painted black ColorBOOST midsole has become one of the highlights, and equipped with white outsole presenting
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Japanese fashion name BEAMS brand B:MING LIFE STORE by BEAMS day before hand in hand to the outdoor brand THE NORTH function FACE to cooperate, the launch of the new shoes by the. The selection of a function of the texture of the shoes for mountaineering shoes modeled around low socks design and help, through the black color as the show, with elastic bandage details to ensure stable shoes in the shoe pad, finally injected into the Logo presentation. It is reported that the shoes will be officially released in late November this year, priced at 11880 yen.
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every day at six, on the way home from school, the 1626 WeChat public number makes you home!
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