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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] water is uncertain shape, business can not always be right, can not keep up with the era of enterprise eventually decline, and Converse is one of them. Fortunately, however, it was acquired by Nike. "Knowing almost" two users to analyze the reasons for Converse from industry giants to be acquired by Nike. Converse has been brilliant.
Baba Rosa: Nike, the brand play to the extreme
Rather than make the wrong decisions Converse, Nike, caught as it is age.
From the 1960s to sell Nike shoes, jogging to catch up with the US heat, although we can not say seize the market share, but it can be considered by this array craze had enough capital, after Nike in the 1980s ushered in a real break out.
Nike's success lies in his grasp of the opportunities given by the times, whether it is Converse, Adidas or Reebok, these old shoes traffickers do not do it.
smaller areas, such as he grabbed the Jordan, this is the first impetus hook blowout is growing.
larger areas, such as he grabbed the NBA, although the impact is not limited to hook basketball, but he should thank the NBA, through sports and cultural invasion, he put the whole world into his product dumping ground .
Another point major aspects, such as his birth tide caught the United States, and by the success of their fortune to seize this part of the new growth of consumer groups.
Another point major aspects, such as he caught Globalization. From Nike began selling his first pair of shoes the beginning, he never had his own factory, in other companies put their own funds for the acquisition of the plant, he had already started to look at the other side of the ocean, to do Shoes from the brand's genes completely stripped of.
Actually, the most important aspect, Nike and other companies are also able to distinguish between the fundamental reason is that they put "brand" concept play to the extreme. From the beginning, Nike claim to be a "sport company" rather than "shoe company," when his main rival Adidas (and Converse) is still large-scale expansion and the acquisition of the factory, Nike put these lower profits High capital investment portion throw aside, the other through a series of rich creation of marketing to sports stars and brand completely tied together, so that the brand has become the aesthetic value or even a belief, rather than a sale of shoes code, also from the NBA on "Let Chamberlain long high nutritional cereal" backward public
cheap foamposites ity completely liberated.
When to wait until other companies react, began to emulate the Nike marketing, Nike has a big festival ahead of them.
and other companies make decisions, all the times they were the wrong choice after wrong judgment.
Converse sucker more than other companies, all companies have to see the situation when, Converse still insist Made In America, which has doomed him beyond redemption.
To be fair, just follow the old Converse shoes factory model to conduct their own marketing, they have had some acquisitions, the failure of the endorsement of failure, but at the same time, they are in the new century, they have reached the pinnacle of sales, If they have something wrong, it can only say that Nike too understand what is the connotation of this era, Converse is not caught him. As for the shoes of innovation, etc., but these underlying causes explicit expression.
There are a lot of success on the hook things can be said that this is not to continue to speak up.
When the era of the opportunity to put in front of everyone, some people discovered and caught, so they succeed, while those into a passerby and Luther.
In addition Tucao look: the shoes now selling more than just shoes, and before it was able to rocket boosters attached to the shoes, the shoes itself is really very limited progress the driving force for sales. Now the so-called science and technology, may simply lie in how to make the shoes looks like a pair of shoes under the premise of shoes as much as possible to reduce costs, and attract the attention of consumers.
Yang Banxian: Converse is a step by step how Nike is younger generals
I'll talk about it from the micro level.
Converse is the first rule of the NBA brand, though after the 1950s, Adidas to become the world's first sports brand, but in the US NBA arena, but it is well-deserved hegemony Converse. From then many photos and video you can see, almost all of the early years of NBA players are wearing Converse shoes in the game.
Converse in the 1970s has been able to command NBA, in my opinion there is a very important reason is that, when the basketball is still far from such a powerful influence today, so then the industry leader Adidas and We do not pay attention to this market. These factors Converse development has created a relatively comfortable environment.
cozy environment means lack of strong competition, lack of competition leads to very slow progress Converse products. Before Nike reached the NBA to a few dec
Retro jordans for sale ades, the Converse basketball shoes, although also growing improvement, but almost no qualitative leap. 1982 Nike introduced the Air Force1 equipped with air cushion technology, basketball shoes, Converse was the product compared with the Air Force 1, almost no technology content.
While in the 1980s, Nike has launched a landmark product, but Converse did not realize that the crisis immediately. Because in the 1980s, Converse has the league's most cattle fork "Big Bird" Bird and "Magic" Johnson as a spokesperson, and that time was just Joe closer inexperienced, from his first win three consecutive championships, took to the altar there is a good few years, its strong market appeal has not yet emerged. So even with the Air Force Nike Air Jordan series and later cattle cross these products, but with Bird and Johnson unparalleled market appeal, Converse products in the 1980s, a long period of time is still popular. It is also because of this reason, Converse products in the 1990s is still slow development, technology development is also unhurried.
Converse and Nike can really launch cushion par React "oil cushion" technology is already a thing of the early 1990s. Listen to the name of you can think of, this technology with the Nike air-cushion similar, but the gas into a liquid, a new name only. React making Converse products raised a notch, but the technology is not perfect, "oil cushion" very easy to break, although early air cushion Nike also has a similar problem, but Nike finally found a solution, but has been unable to Converse a good solution to this problem, which has become the bane of Converse. The late 1990s, Converse has launched a "helium pad" technology is still a continuation of Nike air cushion design ideas, but the effect is still not good.
Throughout the 1990s, originally in the NBA's leading Converse has been playing with the following strategy with Nike, and Nike fully developed ideas restrictions, the results further and further away in the wrong way, product research and development investment and the return of proportion.
On the other hand, the time entered the 1990s, Johnson announced his retirement because of AIDS, Byrd has entered the late career, retired, while spokesmen issue 1990s Converse signed numerous new, Rodman, Sprewell etc., are well-known figure on the pitch problems, negative press coverage. These factors completely ruin the brand.
2001, the Converse declared bankruptcy in 2003, was acquired by Nike. After the acquisition, Nike on the
Cheap air jordan 12 ovo one hand to make the transition to become casual fashion brand Converse, greatly weakened their movement properties. On the other hand, retain the Converse basketball series as their low-end products. Nike will select a number of potential players to sign on behalf of the Converse brand, the day after promising players, and to upgrade to Nike or Jordan brand. In 2003, the Big Three in Miami today, two, Wade and Chris Bosh when he first entered the league are wearing Converse basketball shoes, then Bosh endorsement of Nike, Jordan Wade endorsement of the series.
Converse decline there are many factors, from here just to talk about the product and marketing perspective. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network of global fashion network & nbsp; shoe.)Nike LeBron X unveiled emperor change clothes 2013-12-08 22:21:23 decade
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Shop: StockX // Nike.com Nike Air Max 97 Ultra ??17
Style Code: 917704-002
Release Date: August 17, 2017 (Global)
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Style Code: 917704-003
Release Date: August 17, 2017 (Global)
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Style Code: 917704-100
Release Date: August 17, 2017 (Global)
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Style Code: 917704-600
Release Date: August 17, 2017 (Global)
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Style Code: 918356-002
Release Date: August 17, 2017 (Global)
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Shop: StockX // Nike.com Nike Air Max 97 Ultra ??17
Style Code: 918356-300
Release Date: August 17, 2017 (Global)
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Shop: StockX // Nike.com Nike Air Max 97 Ultra ??17
Style Code: 918356-400
Release Date: August 17, 2017 (Global)
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Shop: StockX // Nike.com Nike LeBron Soldier 11 ??Silver Bullet??
Color: Metallic Silver/Varsity Red-White-Black
Style Code: 897647-007
Release Date: August 17, 2017
Price: $140 adidas NMD City Sock 2 ??Sashiko??
Color: Core Black/Footwear White
Style Code: BY3012
Release Date: August 17, 2017
Price: $170
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Color: Core Black/White
Style Code: BY3013
Release Date: August 17, 2017
Price: $170
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Color: White/Core Black
Style Code: BZ0219
Release Date: August 17, 2017
Price: $170
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Color: Ice Blue/Ice Blue-Running White
Style Code: BY8763
Release Date: August 18, 2017
Price: $170
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Color: Sequoia/Sequoia-Black
Style Code: 917753-300
Release Date: August 18, 2017
Price: $160
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Shop: StockX // Nike.com Nike Flight Bonafide
Color: Taupe Grey/Summit white
Style Code: 917742-200
Release Date: August 18, 2017
Price: $135
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Shop: StockX // Nike.com Nike Air Force 1 Low ??07 QS
Style Code: AH8462-600
Release Date: August 19, 2017
Price: $90
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Shop: StockX // Nike.com Nike Air Force 1 Low ??07 QS
Style Code: AH8462-100
Release Date: August 19, 2017
Price: $90
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Style Code: AH8462-001
Release Date: August 19, 2017
Price: $90
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Shop: StockX // Nike.com Nike Air Force 1 Low ??Carnival??
Color: Range Flash/Classic Green-Black
Style Code: 845053-800
Release Date: August 19, 2017 Nike Air Force 1 Low ??Carnival??
Color: Yellow Zest/Orange Flash-True White
Style Code: 845053-700
Release Date: August 19, 2017 Nike PG 1 EP
Color: University Red/White-Black
Style Code: 878628-602
Release Date: August 19, 2017
Price: $110
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Color: Aqua/Black
Style Code: 852395-401
Release Date: August 19, 2017
Price: $120
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Release Date: August 19, 2017 (Global)
Price: $150
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Release Date: August 19, 2017 (Global)
Price: $170
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Shop: StockX // SNS adidas Harden Vol. 1 ??Yacht Party??
Style Code: BY4525
Release Date: August 19, 2017
Price: $140
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Shop: StockX // SNS Highs & Lows x adidas Consortium EQT Support ADV
Color: Sand/Olive
Style Code: CM7873
Release Date: August 19, 2017 (Store Exclusive)
Release Date: August 26, 2017 (Global)
Price: $180 PUMA XO Parallel
Release Date: August 24, 2017
Price: $220 Nike Kobe A.D. Mid ??Detached??
Color: Grey
Style Code: 922482-002
Release Date: August 24, 2017
Price: $150 Nike Kobe A.D. Mid ??Honesty??
Color: Blue
Style Code: 922482-400
Release Date: August 24, 2017
Price: $150 Nike Kobe A.D. Mid ??Optimism??
Color: Yellow
Style Code: 922482-500
Release Date: August 24, 2017
Price: $150 Nike Kobe A.D. Mid ??Passion??
Color: Red
Style Code: 922482-600
Release Date: August 24, 2017
Price: $150 Nike SB Stefan Janoski ??Shane O??Neill??
Release Date: August 24, 2017 PUMA XO Parallel
Release Date: August 24, 2017
Price: $220 adidas EQT Support ADV PK
Color: Aqua/Black-White
Style Code: BZ0008
Release Date: August 24, 2017
Price: $140
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Color: Aqua/White-Black
Style Code: BZ0006
Release Date: August 24, 2017
Price: $140
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Shop: SNS adidas EQT Racing ADV
Color: Aqua/White-Black
Style Code: BZ0000
Release Date: August 24, 2017
Price: N/A
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Color: White/White-Varsity Crimson-Black
Style Code: AJ4204-101
Release Date: August 26, 2017
Price: $175
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Shop: StockX adidas NMD XR1 ??Triple White??
Color: Footwear White/Footwear White
Style Code: BY9922
Release Date: August 31, 2017
Price: $150
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Color: Core Black/Footwear White
Style Code: BY9921
Release Date: August 31, 2017
Price: $150
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Shop: StockX adidas NMD XR1 ??Triple Grey??
Color: Grey/Grey-Grey
Style Code: BY9923
Release Date: August 31, 2017
Price: $170 Nike LeBron 14 Low
Color: Midnight Navy/University Red-Metallic Gold
Style Code: 878635-400
Release Date: August 2017
Price: $150 September 2017 Sneaker Release Dates Nike KD 10
Color: University Red/Black
Style Code: 897816-600
Release Date: September 1, 2017
Price: $150 Nike LeBron 14 Low EP
Style Code: 878635-003
Release Date: September 1, 2017
Price: $150 Nike Air More Uptempo
Color: University Blue/White
Style Code: 921948-401
Release Date: September 1, 2017
Price: $160 adidas NMD R1
Color: Raw Pink/Trace Pink-Legend Ink
Style Code: BY9648
Release Date: September 1, 2017
Price: $130 adidas NMD R1
Color: Grey Heather/Raw Pink
Style Code: BY9647
Release Date: September 1, 2017
Price: $130 Nike Air Max 90 ??Rebel Skulls??
Color: Black/Chrome-White
Style Code: 700155-009
Release Date: September 4, 2017 Nike Air Max 95 ??Rebel Skulls??
Color: Black/Chrome-White
Style Code: 538416-008
Release Date: September 4, 2017
Price: $170 Nike Air Max 1 ??Rebel Skulls??
Color: Black/Chrome-Off White
Style Code: 875844-001
Release Date: September 4, 2017 Pharrell x adidas Tennis Hu
Color: Blue
Style Code: CP9766
Release Date: September 8, 2017
Price: $110 Pharrell x adidas Tennis Hu
Color: Dark Navy Blue
Style Code: BY8719
Release Date: September 8, 2017
Price: $110 Pharrell x adidas Tennis Hu
Color: Yellow Gold
Style Code: CP9667
Release Date: September 8, 2017
Price: $110 Pharrell x adidas Tennis Hu
Color: Scarlet Red
Style Code: BY8720
Release Date: September 8, 2017
Price: $110 Nike Air Foamposite Pro
Color: Island Green/Metallic Platinum
Style Code: 624041-303
Release Date: September 8, 2017
Price: $230
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Color: Cargo Khaki/Gum Light Brown
Style Code: 917742-300
Release Date: September 9, 2017
Price: $145 Nike Air More Uptempo
Color: Light Bone/White-Light Bone
Style Code: 921948-001
Release Date: September 15, 2017 (North America)
Price: $160 Nike Air More Uptempo ??Knicks??
Color: White/Deep Royal Blue-Team Orange
Style Code: 921948-101
Release Date: September 19, 2017
Price: $160
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Color: Black/Team Orange-Concord-Neo Turquoise
Style Code: 852396-007
Release Date: September 2017
Price: $120 Nike LeBron Soldier 11 EP ??Kay Yow??
Style Code: 897645-102
Release Date: September 2017
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Color: White/Black-Red
Style Code: BY3759
Release Date: October 6, 2017 adidas Dame 4 ??Un-Dyed??
Color: White/White-White
Style Code: BY4496
Release Date: October 6, 2017 adidas D Rose 8
Color: Black/Gold-White
Style Code: CQ1618
Release Date: October 28, 2017 Nike Air Foamposite Pro ??Metallic Gold??
Color: Metallic Gold/Black-Black-White
Style Code: 624041-701
Release Date: October 2017
Price: $230 Nike Air More Uptempo PRM ??Wheat??
Color: Flax/Flax-Gum Light Brown
Style Code: AA4060-200
Release Date: October 2017
?Price: $185 November 2017 Sneaker Release Dates adidas Yeezy Wave Runner 700
Color: Solid Grey/Chalk White-Core Black
Release Date: August 12, 2017
Release Date: November 1, 2017 (Ship Date)
Price: $300 Pharrell x adidas NMD Hu Trail
Color: Core Black/Footwear White-Footwear White
Style Code: AC7359
Release Date: November 11, 2017
Price: $250 Pharrell x adidas NMD Hu Trail
Color: Noble Ink/Bold Yellow-Footwear White
Style Code: AC7360
Release Date: November 11, 2017
Price: $250 ?adidas EQT Support 93/17 ??Black Friday??
Color: Core Black/Core Black-Core Black
Style Code: BY9512
Release Date: November 24, 2017
Price: $180 Nike Air Max 97
Color: Black/Black-Black
Style Code: 918356-002
Release Date: November 2017
Price: $160 adidas NMD R1 Primeknit
Color: Sea Crystal/Turquoise-Sea Crystal
Style Code: CG3601
Release Date: November 2017
Price: $170 adidas Yeezy Boost 350 V2
Color: Blue Tint/Grey Three-High Resolution Red
Style Code: B37571
Release Date: December 2017
Price: $220 adidas Yeezy Boost 350 V2
Color: Semi Frozen Yellow/Raw Steel-Red
Style Code: B37572
Release Date: December 2017
Price: $220 Nike WMNS Air Foamposite One ??Shine??
Color: Dark Stucco/Dark Stucco-Black
Style Code: AA3963-001
Release Date: Holiday 2017
Price: $230 Nike WMNS Air More Uptempo ??Shine??
Color: Dark Stucco/White-Black
Style Code: 917593-001
Release Date: Holiday 2017
Price: $130